The Challenge

21D Clinical Ltd wanted to stand out in a crowded dental market. With competitors dominating social feeds, digital campaigns alone weren’t enough to make a lasting impression or communicate the brand’s authority and expertise. They needed a strategy that would cut through the noise and reach potential patients in the real world.

Our Strategy

We knew the solution wasn’t just online - it was about taking their story offline. Our approach focused on high-impact Out-of-Home (OOH) advertising that could:

• Capture attention instantly
• Build brand authority
• Instill trust with prospective patients

The Execution

Mark, our OOH expert, identified a D96 billboard near the Trafford Centre, one of Manchester’s busiest routes. Placing 21D's message in such a high-traffic location ensured the brand would be seen by thousands every day. The creative was bold and direct: full-mouth implants front and centre - impossible to scroll past in the real world.

The Results

The campaign was unmissable:

• 370,000+ impacts every two weeks
• Approx. 2,000 eyeballs every hour

Why It Worked

The campaign delivered a surge in new client enquiries and positioned full-mouth implants front and centre where decisions are actually made - offline. By combining strategic location, bold creative, and the credibility of OOH, 21D Clinical Ltd cut through the digital clutter and made a real-world impact that online marketing alone couldn’t achieve.

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