‍The Brief

Ark Burlington Danes Academy required a high-impact outdoor campaign to boost visibility ahead of open days and in-year admissions. The goal was to reach the people who matter - busy parents and local families - in places they already frequent.

The Strategy

We deployed Digital 6-Sheet bus shelters along West London’s busiest commuter routes. These locations ensured repeated exposure during key travel windows, capturing attention at the precise moments when local decision-makers were out and about.

• Format: Digital 6-Sheet Bus Shelters
• Locations: High-footfall commuter routes around West London
• Audience: Parents, commuters & West London residents

By placing vibrant messaging in everyday spaces - where attention is naturally held - we elevated Ark Burlington Danes Academy’s presence at street level and made their open days unmissable.

The Execution

Creative messaging was tailored to local parents, combining bold visuals with clear calls to action that highlighted admissions timelines and event dates. The digital screens enabled dynamic placement in high-traffic zones, building recall through consistent repetition.

This approach was simple - but brilliant in its relevance: show up where the audience already is, with a message that resonates. When people waited for buses, their attention wasn’t just there - it was captured.

The Impact

• Strengthened local awareness of open days and admissions
• Sustained visual presence along daily commuter routes
• Meaningful community engagement through real-world media moments

By putting Ark Burlington Danes Academy directly into the rhythm of local life, the campaign didn’t just deliver reach - it sparked awareness that translates into attendance and enquiries.

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