‍The Challenge:

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When Rodd’s Café - a fresh, vibrant coffee brand with strong cultural roots and an audience eager for experiential moments - wanted to make noise in London, they needed more than just standard advertising. The brief was simple but ambitious: get people noticing the brand in the real world and talking about it online. The goal was awareness and engagement that felt organic and playful - not interruptive - in one of the UK’s busiest urban environments.

Our Idea:

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We crafted a striking flyposting campaign that brought Rodd’s brand to life across prime London street locations. Rather than conventional billboards or screens, we went guerrilla - placing eye-catching posters in places where footfall, culture and discovery intersect. The vibrant visuals and strategic placements turned simple urban spaces into interactive brand moments.

What made this campaign stand out was its built-in social hook: posters were designed to invite discovery. People were encouraged to spot them on the street, tag them on social, and share the experience with friends. This wasn’t just outdoor advertising - it was social-ready OOH that catalysed conversations beyond the physical locations.

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Execution Highlights:

• Strategic flyposting in high-traffic London neighbourhoods, where trendsetters live, work and explore.

• Bold, fun creative that reflected Rodd’s playful brand personality.

• Social activation baked into the campaign - inviting people to post, tag and share for organic reach.

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Why It Worked:

• OOH & Social in harmony: The flyposting didn’t just sit on streets - it moved online, turning every poster into a conversation starter.
• Amplified engagement: By encouraging tagging and sharing, the campaign post alone received over 40,000 likes on Instagram, demonstrating huge organic reach.
• Brand presence where it counts: Instead of only traditional media, we used real urban touchpoints to embed Rodd’s into everyday city life.

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